Brand Strategist

1 Post Full Time Posted: 14 Oct, 2024

Brand Strategist

1 Post Full Time Posted: 14 Oct, 2024
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Expected Duties and Responsibilities

Job Description

  • Create and improve the brand’s identity and messaging, making sure it stands out and is easily recognized in the market.
  • Develop long-term plans that align the brand with business goals. Make sure all marketing and communication reflect the brand’s values and objectives.
  • Collaborate with designers and marketers to implement brand-focused campaigns. Ensure all visuals and messages match the brand guidelines.
  • ‌Study market trends, customer preferences, and competitors to guide branding decisions and ensure the brand stays relevant.
  • Develop a consistent story about the brand that is used across all platforms like social media, websites, and ads, connecting with the target audience.
  • Work with the marketing team to plan and execute campaigns that increase brand awareness and customer loyalty.

Job Specification

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 3-5 years of experience in brand stragy, marketing, or related roles.
  • Proven experience in developing and executing successful brand strategies.
  • Strong analytical skills and ability to leverage data to inform strategic decisions.
  • Excellent communication and storytelling skills to convey the brand’s value proposition effectively. Strong project management skills with the ability to manage multiple campaigns and projects
    simultaneously.
  • Creative and strategic mindset with an eye for detail.
  • Familiarity with digital marketing trends and tools.

Preferred Qualifications:

  • Experience working with tech or Apple products is a plus.
  • Prior experience working in a retail or e-commerce environment.